Marketing

Competitor Positioning Teardown

What they say vs. what they sell vs. where they're soft.

The Prompt

Here is a competitor's website copy / offering:
[paste]

Analyze:
1. The positioning they're CLAIMING
2. What the product probably actually is
3. The customer they're ignoring
4. The claim they make that they can't fully back
5. How I should position AGAINST them in one sentence (I'm [your product])

 Fill in before using

[paste][your product]

How to use it

→ Paste the prompt into your model of choice — it works with any frontier model.
→ Replace every bracketed placeholder with your specifics. Concrete inputs beat vague ones every time.
→ If the model asks a clarifying question, answer it — these prompts are designed to invite that.
→ Iterate on the output, not the prompt. The structure is already tuned.

competitive intelpositioning

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